Car sharing services and taxis turned out to be strong competitors to private transport: citizens go to work by taxi and make other rides during the day more and more often. This habit of renting instead of buying has shaped a new trend: public use already prevails over personal, so design that has always strived for uniqueness is now becoming simple and convenient, defined primarily by functions of an item.
experts, Communication Design Team Lead Maria Brish and industrial designer Boris Tarasov, will talk about modern systems of public transport and new services which have already changed our perception of ordinary things. They will explain how we can use unmanned vehicles and develop autonomy and reflect on new challenges for industrial designers. How will we go to work in the future? What will new vehicles look like?
Maria Brish is Communication Design Team Lead at Yandex.Taxi, where she is responsible for efficient development of creative ideas, from advertising campaigns, slogans and banners to customer journey proposals. Previously, she worked as a designer of both web and print versions at Andy Warhol's Interview
(Russia) and created special projects at Conde Nast
Boris Tarasov is an industrial designer at Yandex.Taxi. He develops business solutions and is also engaged in company’s special projects. Alumnus of MSTU MAMI, car designer. Previously, he worked in the automotive industry and several design studios: Marussia Motors, Art. Lebedev Studio
, Aurus. In 2017, he was appointed Curator of the Industrial Design course in HSE Art And Design School