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01.12—02.12
saint-petersburg
lenpoligraphmash
City
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About

In the City, first international conference on life-changing technologies for cities.

Russian and international experts in innovations, design, management, and big data will speak about technology as a tool for urban development.

Two days of lectures and workshops at Lenpoligraphmash.

The programme has been developed by Strelka Institute for Media, Architecture and Design in partnership with Gazprom Neft.

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01.12
02.12
topic: management
Time
13:00 – 14:30
Lecture
Building The Smart City Around Digital Sovereignty: The Case of Barcelona
Speaker
Francesca Bria
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14:30 – 15:30
Lecture
Evolution of Smart Cities
Speaker
Christopher BurmanMaxim IsaevTom Pearson
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topic: design
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16:30 – 18:00
Discussion
Accuracy VS Storytelling: How to Work with Big Data
Speaker
Anna BarinovaTatiana PlakhovaChristopher Burman
Time
18:00 – 19:30
Lecture
What Will Transport Look Like in the Future?
Speaker
Maria BrishBoris Tarasov
Time
19:30 – 21:00
Lecture
Videogame Urbanism: Prototyping Cities Through Virtual Play
Speaker
YOUPEA
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Photo of Francesca Bria
Francesca Bria
Chief Technology and Digital Innovation Officer for the City of Barcelona
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What Will Transport Look Like in the Future?
Yandex.Taxi specialists on how modern services will change everything, from daily habits to industrial design
Car sharing services and taxis turned out to be strong competitors to private transport: citizens go to work by taxi and make other rides during the day more and more often. This habit of renting instead of buying has shaped a new trend: public use already prevails over personal, so design that has always strived for uniqueness is now becoming simple and convenient, defined primarily by functions of an item.
Yandex.Taxi experts, Communication Design Team Lead Maria Brish and industrial designer Boris Tarasov, will talk about modern systems of public transport and new services which have already changed our perception of ordinary things. They will explain how we can use unmanned vehicles and develop autonomy and reflect on new challenges for industrial designers. How will we go to work in the future? What will new vehicles look like?
Maria Brish is Communication Design Team Lead at Yandex.Taxi, where she is responsible for efficient development of creative ideas, from advertising campaigns, slogans and banners to customer journey proposals. Previously, she worked as a designer of both web and print versions at Andy Warhol's Interview (Russia) and created special projects at Conde Nast.
Boris Tarasov is an industrial designer at Yandex.Taxi. He develops business solutions and is also engaged in company’s special projects. Alumnus of MSTU MAMI, car designer. Previously, he worked in the automotive industry and several design studios: Marussia Motors, Art. Lebedev Studio, Aurus. In 2017, he was appointed Curator of the Industrial Design course in HSE Art And Design School.